Brand Guidelines#

Use this when you want to mention or display GritivaCore in your own materials.

TL;DR: use the name GritivaCore (one word, both capitals). Use our logo at minimum size 24px. Don't recolor the mark. Don't add taglines. Otherwise have at it.

Naming#

• Always GritivaCore (one word, both Gs capital, no space)
• The company is also GritivaCore — no separate corporate / product name
• Adjectival form: GritivaCore (not "Gritivan", not "Gritiva-Core")
• Abbreviation GC is OK in informal contexts; not in formal docs

Logo#

• Primary mark: the G glyph in a rounded indigo square (visible top-left of every docs page)
• Wordmark: "Gritiva" in Inter Bold + "Docs" / product name in Inter Regular
• Minimum size: 24px in any direction
• Clear space: at least the height of one G around it

Color#

• Primary: #4f46e5 (indigo-600)
• Light variant: #818cf8 (indigo-400, used in dark mode)
• Soft accent: #eef2ff (indigo-50)

DO not:

• Recolor the mark to anything other than the indigo above (or pure white on dark backgrounds)
• Add gradients, drop shadows, or motion to the mark
• Place the mark on busy photographic backgrounds — use a neutral plate

Files#

Hosted at https://gritiva.com/brand (TBD — publishing before public launch).

Typography#

• Sans (UI + body): Inter — variable weight, latin + latin-ext subsets
• Mono (code): JetBrains Mono — variable weight
• Fallback stacks documented in globals.css

When you embed our wordmark or quote our docs in your blog post: do not change the typeface. Inter or a close geometric sans (Geist, IBM Plex Sans, Söhne) is fine.

Voice and tone#

• Direct, not breezy — "Run this command" beats "Just go ahead and run this!"
• Honest about limits — we publish what we don't do (see Why GritivaCore)
• Operator's tone — assume the reader knows Linux. Don't over-explain sudo.
• No marketing fluff — no "game-changing", no "revolutionize", no "synergy"

When you write about us, please match this tone if possible. We'll send a thank-you note for posts that get it right.

Approved boilerplate#

Copy these verbatim if you need a one-liner.

"GritivaCore is infrastructure software for teams running between 2 and 50 VMs. It combines per-application isolation, cross-cloud mesh networking, and a single web panel — eliminating the gap between 'ssh into the box' and 'adopt Kubernetes.'"

For longer form, see Press & Brand Kit.

Asking permission#

• Use of the name in articles, blog posts, and educational material — no permission needed. Have at it.
• Use of the logo in your product UI ("Powered by GritivaCore") — please email [email protected] so we can say hi.
• Co-marketing (joint blog posts, joint webinars) — contact [email protected].

Reporting misuse#

If you see GritivaCore branding used to misrepresent us (phishing, fake support, knockoff site): [email protected]. We act fast.